There is an undeniable magic that happens when you bring "living art" into a space defined by history. The Lumber Exchange Event Center is a cornerstone of downtown Minneapolis — literally the city’s first skyscraper — and it offers an aesthetic that is both rugged and remarkably refined. With its towering limestone walls, original exposed brick, and the dramatic scale of its nine-story atrium, it provides a textured, soulful backdrop that makes floral colors and organic shapes truly pop.

When The Petal designs for the Lumber Exchange, we focus on the harmony between the industrial and the ethereal. We love leaning into the venue’s historic "city-glam" energy by introducing soft, whimsical textures that contrast with the hard lines of the stone and brick. Whether we are styling the airy, light-filled Sawyers on 5th or the moody, romantic River Room, our goal is to create installations that feel like they are growing naturally within these storied walls.